A new "invisible bike helmet" was recently created that allows cyclists to protect their head without all the hassle of wearing a silly looking helmet. Instead, riders wear a ridiculous looking collar that inflates like an airbag in the event of a crash.
The invisible bike helmet (Hovding), retails for $600 and is good for just one inflation before it needs to be replaced. Meanwhile, a basic helmet on Amazon retails for about $20 - $30.
Is the Hovding worth its exorbitant price tag, or is it just a stupidly expensive gimmick?