We Like, Have a ProblemPosted on by Jon Kelly (Jon)
URL for sharing: http://thisorth.at/d1o
The first step to solving a problem is admitting you have one, so here goes.
The Facebook "Like" button has not worked correctly on our blog posts. You may have noticed that sometimes when you come to a ThisOrThat blog post, the Like button already has dozens of Likes, even though the post has been up for just a few minutes. And you think to yourself, "This or That is getting popular, but this isn't exactly the HuffingtonPost or Gawker, so what's with all of the Likes?" It's probably especially disturbing when it appears that you have already Liked the post, even though you're seeing it for the first time.
What's going on is that for some reason, even though we send Facebook the actual URI of the blog post, Facebook thinks the Like button is on http://thisorthat.com/blog (the root folder for all blog posts). Because a number of people (about 40) have already Liked that page, you see that number on the blog post you are reading. This has also made it impossible to share This or That blog posts via Facebook on your own profile page.
We've checked and rechecked the meta data on our blog posts and what we are sending to Facebook to no avail and we can see the incorrect meta data in Facebook's Linter. If you know what's wrong, please drop us a note in the comments. Otherwise, we'll keep working on it!
Update: Stack Overflow user Peter Bailey suggested that the problem was that we had mis-used the Open Graph property og:type. Specifically, that we used "website" rather than "article" for our blog posts. That appears to have solved the problem. Thanks so much, Peter, for your help!