Screw the Environment, Those Loud-Ass Sun Chips Bags Gotsta Go!
Posted on by Rebecca Kelley (Rebecca)URL for sharing: http://thisorth.at/5j8
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Not too long ago Sun Chips, those tasty multigrain crisps manufactured by Frito-Lay, switched their packaging to a biodegradable bag that was 100% compostable. Environmentalists praised the company for creating an eco-friendly, plant-derived form of packaging. There was only one problem with the bag: it was noisy as hell. Apparently consumers favor quiet time more than saving the planet, as Sun Chips sales dropped 11% in the 18 months since Frito-Lay unveiled the new packaging. The result? Bye-bye, biodegradable bags.
Frito-Lay plans to return to the non-recyclable packaging but promises to come up with a quieter version of the eco-friendly bag. Although their first attempt was noble, they realized that it wasn't exactly convenient for consumers to enjoy their product unless they came bundled with a pair of Bose QC-15s.
I guess you can't have your environmentally-friendly chip and eat it too...not without violating a noise-ordinance, anyway.
Frito-Lay plans to return to the non-recyclable packaging but promises to come up with a quieter version of the eco-friendly bag. Although their first attempt was noble, they realized that it wasn't exactly convenient for consumers to enjoy their product unless they came bundled with a pair of Bose QC-15s.
I guess you can't have your environmentally-friendly chip and eat it too...not without violating a noise-ordinance, anyway.
Did the eco-friendliness of the Sun Chips bag justify how loud it was?
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