Is a "Do Not Call" Equivalent Coming to the Web?

Posted on by Rebecca Kelley (Rebecca)
URL for sharing: http://thisorth.at/6cz
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The FTC is proposing a "Do Not Track" tool for the Internet that would prevent marketers from tracking users' online activity for advertising purposes. This proposal was outlined in a privacy report released today that "lays out a broad framework for protecting consumer privacy both online and offline as personal data collection becomes ubiquitous."

This tool would give consumers more control over what they want the marketing industry to see. Right now online marketers can access a wealth of resources that allow them to see which websites people visit, which links they click on, searches they make, plus tons of personal information provided thanks to social networking. However, since the FTC is limited in how these privacy rules would be drafted, a "Do Not Track" tool would require congressional action in order to be enacted.

What do you think, would you support a "Do Not Track" tool for the Internet that would mask your online behavior for those snooping marketers, or are you not bothered by web tracking? Comparing "Do Not Track" to "Do Not Call" is a bit of a stretch in my opinion because online tracking doesn't directly disrupt your life the way incessant telemarketer calls do (although it is a bit creepier, I guess). Still, enough people are protective of their privacy to the point where they'd jump at the opportunity to be on a "Do Not Track" list. Your thoughts?

What do you think of a "Do Not Track" tool for the Internet?

639 views & 15 votes

Debate It! 1

I support it, but I don't know how it would be implemented or who would be responsible to follow up on it.

Posted By lockheed40,

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