Colt 45 Celebrates Mid-Life Crisis By Announcing Edible Equivalent of a Sports Car

Posted on 12-31-2010 by Rebecca Kelley (Rebecca)
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In 2013 Colt 45, the Lando Calrissian beverage of choice, will celebrate its 50th birthday. To cope with getting older and more neglected (just like the Cats in the Cradle dad), the Pabst-brewed malt beverage has announced the upcoming launch of "Blast by Colt 45," a flavored line of Colt 45 that's pretty much the beverage equivalent of buying a fire engine-red Corvette.

The new line of malt beverages will debut such "fun" and "youthful" flavors as grape, raspberry watermelon, blueberry pomegranate, and strawberry lemonade. I think these sound delicious -- I haven't had Bubble Yum bubble gum since I was a kid, and now I can enjoy the same flavors while getting drunk at the same time. Yaay for adulthood!

"Blast" from the past

It seems like Colt 45 is about 10 years too late to the fruity malt beverage game -- it's like a family member just now discovering Office Max's "Elf Yourself" and sending it to everyone they know because it's the funniest thing they've ever seen and they don't think anyone has heard of it. Still, you can't go wrong with tapping into the underage drinking demographic and luring them with alcoholic beverages that don't taste like alcohol (also known as the Mike's Hard Lemonade strategy, the beverage of choice for 15-20 year olds nationwide).